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Case Studies:



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The ComCo Classic Winner's Circle Pro-Am
Topic: Proving the value of meetings and events, Reprint from the ROI Institute ROI Case Study Book.

Headline: How do you place a value on executives playing golf!!!???

Description: A detailed look at assessing value from a sports oriented executive hospitality event.



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What is Your Conference Worth?
Topic: Understanding the value of conferences.

Headline: Conference Value Can Be a Lot More Than Expected.

Description: Executive Management sometimes will evaluate an event, such as a conference based upon limited, circumstantial observations, often while attending as a guest or speaker. Some conferences have been canceled or budgets restricted based upon these superficial "drive-by" evaluations. This case study sets the stage to help you tactle these objectives with clear step by step directions to help you prove your conference/events worth.




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Canceled End of Discussion - short version
Topic: Proving the value of sales incentive travel (recognition and reward) program.

Headline: How Proving the Value of a Sales Incentive Travel Program Saved the Program and Much More for a Big Company

Description: The chairman of a Fortune 50 sized company canceled the sales incentive program due to cost. An effort to evaluate the programs final run provided proof of the programs effect on sales and employee retention to the extent that the program was reinstated and expanded.





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