It is sometimes difficult to understand the best way to get started with an effective event measurement program. Some managers want to know which types of research are best for a particular goal, or how results are packaged and presented for internal distribution. These FAQ (frequently asked questions) are designed to help you fill in the blanks on the most common questions. This section will change and grow as questions surface, so check back frequently.
And donít forget, all you really have to do is ask! Just click here and let us know what you would like to know or discuss.