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What is an Event?

Definition of “event”
a: something that happens: occurrence
b: a noteworthy happening
c: a social occasion or activity

In our context, events are a noteworthy, social occurrence or activity, produced in the pursuit of business improvement.

Four Main Types of Events:

1: External events (Market facing)
2: Internal Events (Employee facing)
3: Channel Events (Channel facing)
4: Other Types of Events (Influencer and environmental interfacing events.)

  • External Events include: tradeshows, seminars, road shows, launches, use developer and other signature conferences and events,
          customer and executive hospitality, sponsorships, sports marketing.
  • Internal Events include: Executive and Leadership Conferences, Sales Conferences, Sales Motivation and Incentive, including travel,
          Channel Conferences and all types of meetings.
  • Channel Events include: Dealer, Distributor and other channel conferences, and may include hybrid conferences with the host's internal
          sales force and other management.
  • Other Events include: Events for Influencers such as Analysts, Stockholders, Community Affairs oriented events, etc.



    Email or call us to learn more about how to put measurement to work for your event programs. contact us for more info.




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